Artificial Intelligence in sales presents both opportunities and challenges for salespeople.

I recall my first introduction to investment in digital marketing. Since then, it’s been a pretty fast moving, and fast-growing segment in the marketing universe.

In this video, I’m going to tell you a story about how I learned to sell life insurance from a banker.

Perhaps you’re new to the business office or you’ve been at it a while. Maybe you’re a sales manager or dealer who has funding issues in your business office and are struggling to fix them.

If you’re a Finance Manager in a car dealership, I’m going to give you one little secret that is a key ingredient to your success selling aftermarket products.

Non-prime might just be the fastest growing segment in automotive retail. Moving from a seedy gas station lot on the corner to billion-dollar finance institutions.

I’m going to take a few moments now and just talk about aged inventory in your used car department, and one potential solution about how you might be able to fix it. 

If you’re thinking about having a sale, or special event, it’s much more than a bunch of signs and flags. More than buying some additional inventory. A sale is all about the plan.

Just in case you haven’t been paying attention, the used car business has a big problem, and that problem is price.

If you’ve been in sales for a long time, and maybe even been in the position of hiring, training and managing sales staff, then you have probably figured out that there is something intangible in a really good salesperson.

If you're a sales or finance manager in a busy store, the way you organize yourself or your office can have a serious impact on your bottom line, which also means the dealer's bottom line.

The sales process can be complicated and certainly would be difficult to do all in one video. It breaks down into a series of steps often called, “The Road to a Sale.”

If you’re in the car business, unless you’ve been asleep the last ten years, you have seen the emergence of third-party lead generation in a big way.

Believe it or not there is actually a pretty easy way to tell whether your used car department is everything it could be. One simple question will tell you just how badly you are dropping the ball.

In this “how-to” video, we are going to try and tackle one of the most challenging tasks dealers face in the marketing space. Event-based marketing.

If you're a decision-maker looking to promote, or if you're a salesperson looking to become a manager, or maybe you’ve already been fortunate enough to become a manager, then you should pay attention, because what I’m about to tell you are the three rules for who not to promote.

What is Zymbyo? Zymbyo is all things automotive retail. If you're a salesperson, sales manager, finance manager, or decision maker in the car business, Zymbyo is speaking to you.

There is a quote that goes like this, “You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.”