The problem? Figuring out a way to successfully integrate non-prime into a traditional sales process. You don’t want to just hire a lone gun that will create liability faster than revenue and you don’t really want sales staff talking about credit. It’s a problem. 

If you are a typical independent new or used car dealer, there are really very few options to access marketing that will allow you to predictably manage and grow your business. On the new vehicle side, much of the marketing is created and implemented by the manufacturer. Sales volume planning is often a factor of market share more than dealer driven advertising. 

In the new era of digital marketing, it’s pretty easy to get lost in the seemingly never-ending stream of digital marketing solutions for your business. Where do you begin? 

With so many choices available now, from free, to low-cost, to top-of-the-line, where do you start when choosing the most appropriate tools for your business? Here's a streamlined approach to help you make informed decisions:

Over the last few decades the marketing landscape for dealerships has dramatically changed. T.V., radio, and print all gradually eroding in market share and being overtaken by the internet of all things. Large online retailers like Carvana are taking over that digital space with huge budgets and expertise; new car manufacturers are taking greater control over the marketing funnel; and aggregates like Autotrader are holding dealer inventories hostage to promote their own platform and interests. The small to midsize car dealership is left with very few options to control their own destiny- especially the ones seeking to operate a profitable used car department or dealership.

In the realm of sales, significant effort is dedicated to generating leads that hold the potential for conversion into valuable customers. Ideally, each lead would present a realistic opportunity for conversion, but as Sales constantly inform Marketing, sometimes the leads just aren't up to that much, waste time, and become ignored.

Follow these steps to align digital marketing with business goals: define SMART objectives, track KPIs, choose channels, create content, implement & improve.

By deploying chatbots on your website, you can engage customers in real-time, providing instant responses and guiding them through the purchase journey with human-like conversations.

Businesses that fail to prioritize search engine optimization risk missing out on valuable leads and customers, while their competitors capitalize on online opportunities. Here are some simple yet effective tips to ensure search engine success:

While the future remains uncertain, these trends, affecting both day-to-day operations and long-term strategies, should always be at the forefront of your small business agenda.

Developing a business plan that prioritises not only profit but also environmental and sustainability best practices is a critical step in addressing the growing concerns of our planet. Here are key considerations to ensure your business plan reflects a commitment to both financial success and sustainable practices.

Consumer choices, spanning from product selection to brand support, hold profound implications for both the planet and society. Termed the Online Shopper's Dilemma, it encapsulates the internal struggle between opting for ethically sourced, sustainable products versus conventional, cheaper alternatives.

If breathing exercises appeal to you, commit to that. Alternatively, consider expanding your network through activities like organising regular coffee catch-ups with fellow business owners, attending local Chamber of Commerce events, or connecting with your industry association.

The Trade Show stakes are high, and to ensure that your participation transcends mere presence to genuine impact, a strategic approach is imperative. Here's a comprehensive guide to making the most of your trade show experience:

Employee punctuality and attendance have a significant impact on productivity, customer satisfaction, and overall business success. However, small businesses often face unique attendance challenges that require tailored solutions. In this article, we explore ten practical strategies to help SMEs effectively navigate attendance challenges.

According to a recent survey by McKinsey, AI can improve business efficiency by up to 40% and reduce operational costs by up to 30%. When automating repetitive tasks and streamlining business processes, AI can free up employees' time to focus on more strategic and creative tasks.

Artificial Intelligence in sales presents both opportunities and challenges for salespeople. While it offers efficiency and personalized interactions, concerns about job displacement linger. This article explores the evolving relationship between sales professionals and sales AI and the potential for successful coexistence.

In today’s fast-paced digital era, where email, messaging apps, and social media dominate business communications, the role of traditional phone calls may seem diminished. However, despite the rise of digital tools, voice conversations remain a crucial element in successful business operations. This article explores why phone calls are still important and how they complement digital communication in a digitally transformed world.