Zymbyo News
Many deals hinge on how you treat the customer's trade-in. Failing to identify it as the key hot button can blow up a deal, whether you're a salesperson or manager.
After decades in dealerships, the one type of salesperson I greatly dislike is the showroom bully—often the top seller, yet the one most dealerships fear getting rid of.
You spend hours selling a car, highlighting its features, then have to tell the customer they can't have it. How do you handle it without ruining the deal?
Everyone has flaws, but one trait in some managers is particularly off-putting. If you have it, changes are needed; if you're a manager with it, fix it—it's a career killer.
The number one complaint in the car business is, "The salesperson told me this..." But the second is not returning calls or emails to unhappy clients. Ignoring issues only makes them worse.