Marketing, Sales Andrew Feldcamp Marketing, Sales Andrew Feldcamp

Decision Maker 101: The Car Business Success Equation

Believe it or not there is an equation, if you will, for creating a successful new or used car business. These elements are the same in almost any sales business, but in my world it’s clear. An equation, or recipe, call it what you will, but there are three core ingredients that when added up, equal success.

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Marketing, Sales Andrew Feldcamp Marketing, Sales Andrew Feldcamp

Sales Manager 101: The Vehicle Switch

You spend hours selling the customer a vehicle. All the features and benefits. All the great things about this particular car, and now you have to tell them they can’t have it, but they can have this other great one! The question is, how do you do it right so you don’t blow up your deal?

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Marketing, Sales Andrew Feldcamp Marketing, Sales Andrew Feldcamp

Sales Manager 101: Your Top Salesperson Is a Bully

After having worked for several decades in many dealerships in almost all positions, there is one type of salesperson I can say I greatly dislike. It also happens to be the one salesperson most dealerships are terrified to get rid of. The showroom bully who also happens to be the top salesperson, by a lot.

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Marketing, Sales Andrew Feldcamp Marketing, Sales Andrew Feldcamp

Salesperson 101: The Trade's the Thing

You may or may not realize it, but the majority of your deals likely hinge on how you treat the customer's trade-in. Many a deal have been blown up because a salesperson, or even a manager has failed to identify the trade as the key hot button in the deal.

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Marketing, Sales Andrew Feldcamp Marketing, Sales Andrew Feldcamp

Sales Manager 101: Are You a Manager or a Drinking Buddy?

This has to be one of my biggest pet peeves, managers that think that they either need to be best friends with the sales staff, or that somehow the sales staff exist just to be their personal entourage. You cannot be best friends and be a good manager, so pick one. I'm going to tell you a few stories about managers who had their priorities screwed up, and how it negatively impacted them, and the dealership.

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