It’s either an in-house marketing specialist or a marketing agency, pick your poison.

If you're selling computer chips or software, it’s entirely possible your brand is nothing more than the product, a logo, and maybe a jingle or some kind of brand statement.

So, you’ve tried the marketing agency route and you’ve figured out, well, it’s a giant wallet flush.

I’ve been in the car business for 30 years. Ten years ago, I discovered third party lead generation and thought I had found the holy grail of marketing.

I recall my first introduction to investment in digital marketing. Since then, it’s been a pretty fast moving, and fast-growing segment in the marketing universe.

If you're a sales or finance manager in a busy store, the way you organize yourself or your office can have a serious impact on your bottom line, which also means the dealer's bottom line.

The sales process can be complicated and certainly would be difficult to do all in one video. It breaks down into a series of steps often called, “The Road to a Sale.”

If you’re in the car business, unless you’ve been asleep the last ten years, you have seen the emergence of third-party lead generation in a big way.

Believe it or not there is actually a pretty easy way to tell whether your used car department is everything it could be. One simple question will tell you just how badly you are dropping the ball.

In this “how-to” video, we are going to try and tackle one of the most challenging tasks dealers face in the marketing space. Event-based marketing.

If you're a decision-maker looking to promote, or if you're a salesperson looking to become a manager, or maybe you’ve already been fortunate enough to become a manager, then you should pay attention, because what I’m about to tell you are the three rules for who not to promote.

What is Zymbyo? Zymbyo is all things automotive retail. If you're a salesperson, sales manager, finance manager, or decision maker in the car business, Zymbyo is speaking to you.

Believe it or not there is an equation, if you will, for creating a successful new or used car business. These elements are the same in almost any sales business, but in my world it’s clear. An equation, or recipe, call it what you will, but there are three core ingredients that when added up, equal success.

I’ve gone through a few CRM builds in my career and I can tell you one thing, do it right and you have an invaluable tool. Do it wrong and the losses could be substantial.

I don’t want to disparage a business, but in my neighbourhood, we have two grocery stores. One is the, well… it’s the nice one. You can tell the moment you go in. Everything is perfect.

I would say this video falls into the category, “I can’t believe that actually happened”. But I can tell you it did because it happened at my store many years ago, and it’s an example of just how far an unethical salesperson with a very small brain can go.

I’m sure I’m treading dangerously here, but if you’ve been in the car business for a while then you will definitely get it. In the car business we have relationships with banks.

To be clear not all dealer kids are assholes. Some are exceptional. But for those in the industry, you may be familiar with the stereotypical dealer kid.