If you're selling computer chips or software, it’s entirely possible your brand is nothing more than the product, a logo, and maybe a jingle or some kind of brand statement.

Artificial Intelligence in sales presents both opportunities and challenges for salespeople.

I recall my first introduction to investment in digital marketing. Since then, it’s been a pretty fast moving, and fast-growing segment in the marketing universe.

There is a quote that goes like this, “You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.”