Our Blog - The Zymbyo Perspective
"Balancing Profit and Planet: Crafting a Sustainable Business Plan"
Developing a business plan that prioritises not only profit but also environmental and sustainability best practices is a critical step in addressing the growing concerns of our planet. Here are key considerations to ensure your business plan reflects a commitment to both financial success and sustainable practices.
"Great Deals vs Personal Values: The Online Shoppers’ Predicament"
Consumer choices, spanning from product selection to brand support, hold profound implications for both the planet and society. Termed the Online Shopper's Dilemma, it encapsulates the internal struggle between opting for ethically sourced, sustainable products versus conventional, cheaper alternatives.
"Resilience: Tips for small business owners"
If breathing exercises appeal to you, commit to that. Alternatively, consider expanding your network through activities like organising regular coffee catch-ups with fellow business owners, attending local Chamber of Commerce events, or connecting with your industry association.
"Unveiling Success: Mastering Trade Show Exhibiting"
The Trade Show stakes are high, and to ensure that your participation transcends mere presence to genuine impact, a strategic approach is imperative. Here's a comprehensive guide to making the most of your trade show experience:
"Navigating Attendance and Engagement Challenges: 10 Solutions for SMEs"
Employee punctuality and attendance have a significant impact on productivity, customer satisfaction, and overall business success. However, small businesses often face unique attendance challenges that require tailored solutions. In this article, we explore ten practical strategies to help SMEs effectively navigate attendance challenges.
AI's Impact on Sales Professionals: Navigating Automation's Role
Artificial Intelligence in sales presents both opportunities and challenges for salespeople. While it offers efficiency and personalized interactions, concerns about job displacement linger. This article explores the evolving relationship between sales professionals and sales AI and the potential for successful coexistence.
"The Continuing Relevance of The Phone in Business"
In today’s fast-paced digital era, where email, messaging apps, and social media dominate business communications, the role of traditional phone calls may seem diminished. However, despite the rise of digital tools, voice conversations remain a crucial element in successful business operations. This article explores why phone calls are still important and how they complement digital communication in a digitally transformed world.
"What to Expect From AI in 2024: Will a 'Bot Take Over My Job?"
While AI promises increased efficiency and cost savings for businesses, its advancement also raises apprehensions regarding potential job displacement and economic inequality.
"How AI Can Help Startups and Small Businesses Succeed"
Marketing is essential for building brand awareness, credibility, and customer loyalty. AI-powered tools like ChatGPT can help streamline content creation, performance analysis, and audience engagement, making marketing more efficient and effective. According to a global study by Statista, 61% of marketers are already using AI to optimise their workflow. With AI, businesses can create targeted ads, personalised content, and optimised email subject lines, as well as conduct live chat sessions with customers.
Finance Manager 101: Selling an Extended Warranty
It occurs to me that some finance managers may not quite get the whole concept of customer—centric selling and there may be no better example of this than how they present and sell an extended service contract, or warranty.