While AI promises increased efficiency and cost savings for businesses, its advancement also raises apprehensions regarding potential job displacement and economic inequality.

Marketing is essential for building brand awareness, credibility, and customer loyalty. AI-powered tools like ChatGPT can help streamline content creation, performance analysis, and audience engagement, making marketing more efficient and effective. According to a global study by Statista, 61% of marketers are already using AI to optimise their workflow. With AI, businesses can create targeted ads, personalised content, and optimised email subject lines, as well as conduct live chat sessions with customers.

It occurs to me that some finance managers may not quite get the whole concept of customer—centric selling and there may be no better example of this than how they present and sell an extended service contract, or warranty.