What Really Is a Car Loan Lead?

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Here is a news flash, your dealership really hasn't changed. Your knowledge and experience in the business is as relevant now as it ever was. AI is basically well written software that searches the internet for answers to complex questions, uses an algorithm to sort which answer is best, and then provides the answer to you. If it’s available on the internet, it’s likely something AI can figure out for you. If you use Google now, you are using AI. 

Some dealers use AI in the chat function of their website. A few years ago, it was pretty obvious to any client they were dealing with a chatbot, but now the tech is much better, and many customers don’t really mind. If you have chat on your site, chatbots are a possible option. As long as you have a clear set of goals for the chat. An appointment. A form fill. A phone number to call back. The downside is that prospects may decide to engage in chat on your site rather than calling, or filling out a form, and if they don’t love the experience, you may lose them altogether. If you choose to use a chatbot, be careful in your selection and put it through rigorous testing. 

Where can you leverage AI in a productive way and potentially profitable way? Generating prospects for your business. If I were to say that you could invest in marketing, that resulted in traffic to your business, resulting in deals for your business, and you could tie those deals exactly back to the dollar you spent generating those deals, resulting in exact cost per lead, and cost per deal, would that be of value to you? What if I said in learning that, you could then target your marketing investment knowing in advance, what the likely outcome was? Would that be of value? 

That is what AI can do for your sales department. It can ask you for your desired prospect. A prospect looking for a new car, a used car, a car loan, vehicle service, and then leverage the content already existing on your website to create digital campaigns to target those prospects. The exact prospect types you seek. Those prospects then visit your website. Some of whom convert into leads or prospects for your business. Some of whom become clients. Deals. Revenue. AI then provides you with the contact details for each of those prospects that converted on your site, allowing you to tie that information directly to sales and revenue. The entire sales funnel is controlled by AI, managed by experts, allowing you to define your desired prospect, invest in obtaining that prospect, then accurately measure the return on investment and scale. Suddenly a small business has the ability to compete with big corporations by leveraging AI. Extremely high quality digital marketing combined with low cost and available to even the smallest business.  

Suddenly managing a marketing budget is as simple as creating a desired prospect like, prospects looking for used cars I carry, or prospects looking for new cars that I sell, or even particular models, prospects looking for car loans, service, anything in the dealership and present on your website. Next, setting a budget for a campaign. Then watching a transparent dashboard display the results. Finally leveraging those results internally to calculate ROI, and create a new budget for the following months. 

Pretty soon you could be running multiple campaigns, seeing transparent results for each campaign. Making budget decisions monthly and growing your business in a predictable, scalable way. All leveraging AI, investing only minutes a month while you continue to do the work in your business. 

That’s what Zymbyo does for you.