Do Well in Today’s Automotive Retail Environment

The current reality in the car business is a great one for some, and a grim one for many.

New car dealers with empty lots, who on the one hand have a shortage of available cars, but on the other enjoy getting full price and instant delivery for every vehicle they sell. For many that means less volume, higher profit. For others, it’s a lack of vehicles, and a lack of business, and thus a lack of profit. Nevermind the impact on sales staff. 

What about used car dealers? Getting inventory has been tough if not impossible. You're paying 30% to 50% more for used vehicles compared to what they sold for in 2020. If you bought a 2019 Dodge Caravan with 50,000 km in 2019 from a rental company you may have paid $18,000. Today you might have to pay close to $30,000 for that same van in 2022. What are you going to sell that for? $33,000? It’s a grind. I’m not sure what the stats are for used car dealers going out of business but I am pretty sure it's been a bloodbath in the sector in the past 12 months. 

Who's doing well in all this? Used car dealers focused on finance. Targeting and seeking out prospects who are motivated by both needing a vehicle, and needing to get it financed. Prime and non-prime. If you’re a used car dealer who’s prospect base is made up of payment focused buyers, and you understand the math, this has been a very good year for you. Even the banks have gotten in on the action. Extended terms. Increased payment calls. Higher advances. Bigger loans mean bigger profits for the banks and the dealers alike. 

Never before has math been more important in the used car business. Cost per lead. Cost of customer acquisition. Average gross per deal. The reality is that finance based prospects are less focused on price. Meaning you can, with a solid sales process, achieve predictable average gross per unit at a level that will support a strong marketing investment. 

The problem? Limited options for investing in that marketing space. Third party lead generation companies that sell low quality leads at a fixed price making your cost of customer acquisition obscenely high. What dealers need in that space is quality, predictable, and scalable lead generation based on their brand, products and services. On their website. 

Now they can get it. Investment in. Measurable results out. Leads form their own site at a sustainable cost per lead, and of a quality that converts at a consistently high rate. Imagine that you could get that. Reduced dependency on third party leads. Predictable scalable leads from your own website. Transparent reports showing investment, number of leads, average cost per lead, even links to all the leads themselves. Clean clear transparent data, with the ability to turn it up or down at will. Now you can with Zymbyo Lead Generators. 

Go used. Go finance motivated. Generate an almost unlimited quality of quality affordable leads with Zymbyo.