Zymbyo News
Marketing for dealerships has shifted. Online retailers, car manufacturers, and platforms like Autotrader dominate, leaving small dealerships with fewer options.
If you're an independent dealer, marketing options are limited. New car marketing is manufacturer-driven, and sales often depend more on market share than ads.
The challenge? Integrating non-prime into the sales process without creating liability or involving sales staff in credit discussions. It’s a tricky problem.
Integrity isn’t about being good or bad. It’s about strength—knowing who you are and living that way. Most people confuse it with just being honest.
Whether you're new to car dealership marketing or experienced, the most important element in any ad is often forgotten: the emotion.